The 3% Miracle Matcha
Japan's Best-Kept Secret.

The "Kyoto" Masquerade:
A Scandal in the Tea Industry.

The world knows "Uji Matcha." Because of this, massive international brands exploit the name. We discovered European shops selling Shizuoka tea as "Kyoto Kakegawa Tea"—a geographical impossibility.

Even worse, we discovered that premium Yame matcha from our partner farms was being exported, repackaged, and sold under the label of "Uji Matcha." Its natural sweetness and lack of bitterness are so supreme that it was easily used to masquerade as Kyoto's most expensive teas.

We chose to stop the game. We bypass the middlemen, export directly from Yame, and honor the true artisan families who grow this miracle tea.

Saving a Dying Art:
A Personal Letter from Karen.

I am not here to sell you industrial, mass-produced green tea. Along with my husband, I founded Yame Matcha Direct to bridge the gap between Japan's finest heritage farms and tea lovers worldwide.

Today, the traditional Japanese tea industry faces a silent crisis. Due to aging populations and a severe lack of younger successors, multi-generational tea farms are going out of business or abandoning their fields at an alarming rate. The art of true master-grade tea is disappearing.

To combat this, we travel to the misty valleys of Yame ourselves. We sit down with the farmers, listen to their stories, and buy their hand-tended harvests directly at their requested prices. By paying fair value and eliminating middleman brokers, we help ensure these family farms survive—and you receive 100% authentic, fresh-packed tea that cannot be found in mass markets.

— Karen Hashimoto, Curator & Founder